Let's talk visual merchandising for bakeries. Ever walk past a bakery and get drawn in by the sight of the pastries and sandwiches? Chances are, it was all thanks to a nifty little thing called a bakery display case. Here’s why Display cabinets are an absolute game-changer for cafe and bakery owners.


A well designed pastry case or retail display case is like your business’ storefront billboard sign, it advertises what you have on offer. It’s no secret that we eat with our eyes and they way you present your baking is an important factor in how customers perceive the overall experience of your bakery.

Here’s five reasons to opt for a cafe display case rather than hide them away under cake covers:

Eye Candy: A well-lit display case is like a beacon of deliciousness, grabbing the attention of anyone passing by. It's like saying, "Hey, check out these amazing treats!" It's hard for pedestrians to resist peeking in and, more often than not, making a purchase.

Freshness Lockdown: Nobody likes stale pastries. With a display case, you can keep your baking fresh and ready for devouring. Whether it's a refrigerated case for cream-filled treats or just a cool ambient temperature, your goodies stay fresh for longer.
Easy Shopping: Ever wandered into a bakery and felt overwhelmed by the choices? A well-organized display case solves that problem. Customers can see everything at a glance, making it easier for them to pick out their favorites without the guesswork.

Boost Your Sales: Here's the beauty of a display case – it's a sales machine. Pairing pastries with coffee or sandwiches with drinks is a no-brainer.

Brand Identity: Your display case isn't just a box to put pastries in – it's a reflection of your bakery's branding. Keep it elegant, minimal, and on-brand, and pop-in pedestrians will be quick to become regulars

Customize to Your Heart's Content: There's a display case for every style and space. Whether you want to stack them, add magnetic pricing signs, or have your logo printed on the front, you can personalise a case to fits your bakery's brand perfectly.

    Shop George and Willy's Bakery Display Case